WY Ag in the Classroom – Marketing Plan
Orbis Advantage Inc. developed a marketing plan to help Wyoming Ag in the Classroom reach a wider audience, raise awareness of resources offered and increase the use of stewardship lessons. Orbis focused on social media marketing in order to gain an insight on the audience and to grow the visibility of Wyoming Ag in the Classroom. The team at Orbis sought to expand the donor base to increase the level of financial support.
Orbis analyzed social media analytics to create a content planner that would engage the audience and grow a larger fan base. Creating a social media marketing strategy allowed the social media to reach the target audience and share the resources and programs available through Wyoming Ag in the Classroom. Orbis Advantage used this social media marketing strategy to drive traffic to the website that was to be launched.